Earlier this week I was asked for some advice – what do you do when you have a cultural programme or project that works well technically, but which keeps attracting the same ‘kind’ of people. How do you diversify those you reach?
It got me thinking. I reckon it’s a great ambition and yet hard to do properly. To truly embrace those who are ‘different’ we have to be prepared to rip up the rulebook and start again, or we simply widen the funnel minutely and pat ourselves on the back thinking we’ve done enough. Continue reading